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Welcome to the wonderful arena of Facebook marketing. It is truly unlike any other form of campaign, especially those we're used to. That means everything you've learned about marketing may not affect such a campaign, so continue reading to see which traditional tips are no longer in play, and which new tips you should keep in mind.

You may get additional interest to your Facebook campaign when using a giveaway. Offer free samples to your subscribers who share your details with others. Post the winners up on your page, and do exactly the same thing all over again once you find you need more "likes."

Consider surfing Facebook when your company as opposed to yourself. When you're on your page, you will find the opportunity to check out Facebook because the page itself. Do this and like pages which you think have a similar fan base, and then reply to those pages as well to have your name to an expanded audience.

When you want more people to love your page, offer them something they can't get unless they click that Like button. One easy way to do that is by managing a contest which only those who Like your page can enter. You could also provide a free ebook in return to get a Like.

Think about Facebook being a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to engage with your audience. Think that you are possessing a conversation together, not like you happen to be announcing points to them. Remember, Facebook is really a social medium. You need to be social.

While there are lots of traditional marketing tips which do affect marketing online, including on Facebook, there are a variety of new strategies that you must put to use to obtain the greatest success. Nothing is guaranteed, though. Using the advice in this article will be a huge help. That's one thing that can be promised.